This week, the Colorado Rockies lost another player to injury, gave up a game-winning home run to a rookie (the Cubs' Javier Baez) making his major league debut and misspelled another of its star player's names in the latest poorly edited promotional effort.
In other words, it was just another day at Coors Field.
On July 26, the Rockies botched all-star shortstop Troy Tulowitzki's last name on 15,000 T-shirts given away to the first fans showing up for the game -- spelling it as "Tulowizki."
The organization offered an exchange for correctly spelled T-shirts at the team's store shortly thereafter, although some fans may hang on to the incorrect version as an accurate memento for a shitty season. The embarrassment didn't stop there.
During Tuesday night's game, Rockies fan Cory Rox tweeted out a picture of a collector's cup featuring the misspelled name of third baseman Nolan Arenado. The cup, which promotes bobblehead nights at Coors Field, gives each player a nickname. Arenado's nickname on the cup, "Golden Arendo," would've been just fine if his name were actually spelled like that.
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— Cory Rox (@SeeCoryPlay) August 5, 2014
To recap: In a two-week span during this snowballing failure of a season, the Rockies organization misspelled the same amount of player names as the team has wins -- two (although the team beat the Cubs last night...hooray). This comes on the heels of owner Dick Monfort telling an unsatisfied fan (who was only responding to a post-game survey) that if his team's product and stadium experience aren't up to par, "then don't come." Monfort also told a different fan that "maybe Denver doesn't deserve a franchise" via e-mail. He's since apologized.
The latest spelling error is minor in the grand scheme of things. But when added to the long list of front-office fuck ups this year, it only strengthens the perception of aloofness associated with a franchise that has zero division titles in its 23 years of existence.