Looking to get your windshield repaired? Don’t plug “Smart Glass Denver” into Google. You won’t come across the company’s poorly designed website, or even their phone number. Only blog after blog after blog referencing the sad story of Kristi Cannon, a Denver woman who sought revenge after a disturbing incident with Smart Glass. The culprit? A post-it note.
Story goes like this. Last week, a glass technician was on the job repairing a car in Kristi’s work garage in Lakewood. Noticing that Kristi’s nearby BMW had a crack in its windshield, he decided to leave a Smart Glass business card on her car. But he was out of cards, so he thought a post-it note with the words “Please Call Me About Your Car!” and a phone number would suffice. Boy was he wrong.
Later that day, Kristi returned to her vehicle to see the note. In a panic, she began circling her car looking for dents or dings. Nothing. Then she imagined that her car was about to blow up. So she called her fiancé. And then she dialed the number. It was Smart Glass. And they wanted to repair her car.
Kristi decided it was the “stupidest sales tactic” she had ever seen. So when she got home to her fiancé, James Omdahl, they decided to take action. “I guess being female and that being kind of a dangerous thing, James was more ticked off,” she says. “He was just being protective. This guy could have done anything. A guy puts a post-it note on your car to get you out of your car and then you walk around it and he mugs you. The thought of what this could turn into, we thought, ‘We should review these guys.’”
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SHOW ME HOW
So James blogged about the incident, urging readers DO NOT USE SMART GLASS IN DENVER. Kristi blogged, too, commenting on the appropriate use of post-it notes. And so did their friends. Soon enough, “It spread like wildfire,” says Kristi. Consumerist.org, a national blog, posted the story, which now boasts 17,500 page views.
Smart Glass, for its part, was taken aback. “This is a small error that the technician made that has obviously blown up,” says manager Valerie Lanthere. “We do have advertising in all of the local phone books. We have been in business for years. We are not a fly-by-night company, which it looks like from the post-it notes. Those were pretty unprofessional.”
After the company fielded a few more angry calls from post-it recipients, it decided to put a stop to the sticky notes. Technicians are no longer allowed to place business cards on cars, either.
Kristi says she just wanted to teach the company a lesson. “We are not, like, spiteful mean people. We were in a situation where this happened. We are not trying to take the company down. We wanted to get the word out there. It is not like we sit there and do things like that all the time. It was a rare occurrence that happened. It has caused a lot of attention, unexpected attention. It has been fascinating, actually.” -- Naomi Zeveloff