Southwest lets Frontier know it's not flying away

When Southwest Airlines made its run at purchasing Frontier Airlines this past month, a number of industry observers speculated that it was doing so because Frontier was kicking its ass in Denver. But just because Southwest eventually lost out to underdog Republic Airways Holdings in the Frontier sweepstakes doesn't mean the firm has plans to slowly back out of the market here. Far from it: Southwest has just announced that it's expanding service at Denver International Airport, adding flights to Boston, Reno/Tahoe and Spokane, Washington. It's probably too much to hope for a low-price ticket war these days, but a boy can dream.

Look below for Southwest's spin.

Southwest Airlines to Begin Service to Three New Nonstop Cities From Denver

Carrier Adds New Service to Boston, Spokane, and Reno/Tahoe from Denver

DALLAS, Sept. 10 /PRNewswire-FirstCall/ -- Southwest Airlines announced today that the airline will begin new nonstop service between Denver and Boston Logan; Denver and Spokane; and Denver and Reno/Tahoe. The new service will be open for sale today for travel beginning Jan. 10, 2010. To book travel, visit:

"Denver has been, and will continue to remain a focus market for us, and we are committed to adding more flights to more places from the Mile High City," said Executive Vice President of Strategy and Planning Bob Jordan. "We are connecting our fastest growing city, Denver, to our newest destination, Boston Logan, as well as adding two new travel options from Denver to the west with Reno/Tahoe and Spokane."

BEGINNING JAN. 10, 2010:

-- Two new daily nonstop roundtrips between Denver and Boston Logan.

-- One new daily nonstop roundtrip between Denver and Spokane.

-- One new daily nonstop roundtrip between Denver and Reno/Tahoe.

After 38 years of service, Southwest Airlines, the nation's leading low-fare carrier, continues to stand above other airlines - offering a reliable product with exemplary Customer Service. Southwest Airlines is the most productive airline in the sky and offers Customers a comfortable traveling experience with all premium leather seats and plenty of legroom. Southwest recently updated its gate areas and improved its boarding procedure to make flying Southwest Airlines even more convenient. Southwest Airlines (NYSE: LUV), the nation's largest carrier in terms of domestic passengers enplaned, currently serves 67 cities (adding Milwaukee Nov. 1, 2009) in 34 states. Based in Dallas, Southwest currently operates more than 3,200 flights a day and has nearly 35,000 Employees systemwide.

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Michael Roberts has written for Westword since October 1990, serving stints as music editor and media columnist. He currently covers everything from breaking news and politics to sports and stories that defy categorization.
Contact: Michael Roberts