Trouble is, as of yesterday, Branson's Virgin America is essentially no more, having been bought out by Alaska Airlines, the eighth-largest airline in the U.S. The new, post-merger slogan is already up on the web: "Creating the premiere West-Coast airline."
No word yet on how this will affect Alaska Air's flight schedule in and out of Denver, fare competition at DIA, or how soon the airport will kick Sir Richard Branson's welcome message to the proverbial curb.
It definitely means less competition, so if travelers want to have a better flight experience, it's once again up to us.
Here are ten gestures that will go a long way to making those skies a lot more friendly to fly, no matter what corporate name is emblazoned on the tail.
10. Forget the Mile High Club.
If you're an adult person living in Denver, you're probably already part of the club, whatever that's worth to you. (And if you're out of your teens, it frankly shouldn't mean anything.) More important, by messing around with someone in your seat or in the bathroom or wherever, you're not somehow cooler than you used to be. You haven't accomplished anything. You've just made everyone around you uncomfortable, and you'll keep making people uncomfortable so long as you talk about your membership in this ooh-so-exclusive group.
9. Stop Taking Off Your Shoes
Even if you don't think your feet stink, they do. Assuming that they do is always a safe bet. Spare us all the horror that your socks go through every day.
8. Choose Your Refreshments Carefully
Rule of thumb: If the sandwich has "salad" in the name, it's not flight-friendly. This includes tuna salad, egg salad, chicken salad, even a veggie sandwich if it's drowning in spicy Italian dressing. Again: Smell travels on a plane. There's nowhere for the air to go. You're making everyone sick because you couldn't bring yourself to order a simple turkey wrap. Likewise, don't bring chai, pumpkin spice lattes or Bengal spice tea on board. There's a reason they don't serve these drinks on the plane, and it's because strong aromas in small places make people want to die.
7. Use the Facilities Before you Board
Speaking of strong odors, stop using the airplane lavatory like your bathroom at home. Look, unless you're flying overseas, this is really a matter of good planning. Assuming you're over ten years old, you have some sense of your gastronomic capacity and intestinal scheduling. Plan ahead — it's not like there's a can of Renuzit in there. And for god's sake, don't take your phone, either. It's not a little room for you to call your own for a bit, weirdo.
6. Stay in Your Seat
There's really no reason to get up and walk, especially if you're on a flight of around two hours or less, which is the majority of flights in the U.S. on a given day. No, you're not going to get a blood clot unless you do laps up and down the aisle. (Also: stop watching Dr Oz and reading Web MD.) It's not a good time to get in your exercise. It's a good time to relax and walk when you're, you know, safely on the outside of a not-so big tube hurtling through the stratosphere.
Keep reading for five more ways to make flying more friendly.