| Media |

The Rocky Mountain News Turns Its Mountains Majestic Purple In Honor of the Rockies

Keep Westword Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

The Denver Post and the Rocky Mountain News are clearly going to ride the Colorado Rockies' horse until it breaks the tape first or winds up as dog food. Rockies-related matters dominated the covers of both dailies again on October 18, even though the only real development of note involved the team's decision to sell all of its World Series tickets online. Oh my God! Stop the presses!

Still, the Rocky has taken its blathering fandom one step further than has its crosstown quasi-rival. As is clear from the accompanying image, the tabloid's banner customarily featured the word "Rocky" against a red backdrop and "Mountain News" over a gray stripe featuring a subtle illustration meant to suggest the Continental Divide. In recent days, however, the gray has given way to purple -- one of the Rockies team colors.

A permanent switch, or merely a temporary one? Whatever the case, it's one more indication that the local media is high on the Rockies -- or maybe just high. -- Michael Roberts

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Westword community and help support independent local journalism in Denver.


Join the Westword community and help support independent local journalism in Denver.