The Rocky Mountain News Turns Its Mountains Majestic Purple In Honor of the Rockies

The Denver Post and the Rocky Mountain News are clearly going to ride the Colorado Rockies' horse until it breaks the tape first or winds up as dog food. Rockies-related matters dominated the covers of both dailies again on October 18, even though the only real development of note involved...
Carbonatix Pre-Player Loader

Audio By Carbonatix

Keep Westword Free

We’re aiming to raise $20,000 by April 26. Your support ensures Westword can continue watching out for you and our community. No paywall. Always accessible. Daily online and weekly in print.

$20,000

The Denver Post and the Rocky Mountain News are clearly going to ride the Colorado Rockies’ horse until it breaks the tape first or winds up as dog food. Rockies-related matters dominated the covers of both dailies again on October 18, even though the only real development of note involved the team’s decision to sell all of its World Series tickets online. Oh my God! Stop the presses!

Still, the Rocky has taken its blathering fandom one step further than has its crosstown quasi-rival. As is clear from the accompanying image, the tabloid’s banner customarily featured the word “Rocky” against a red backdrop and “Mountain News” over a gray stripe featuring a subtle illustration meant to suggest the Continental Divide. In recent days, however, the gray has given way to purple — one of the Rockies team colors.

A permanent switch, or merely a temporary one? Whatever the case, it’s one more indication that the local media is high on the Rockies — or maybe just high. — Michael Roberts

GET MORE COVERAGE LIKE THIS

Sign up for the News newsletter to get the latest stories delivered to your inbox

Loading latest posts...