It wasn't just toddlers who were swallowing magnets. Teens were swallowing them too, often while using the magnets to mimic tongue piercings. So the CPSC hired a teen actor and made a safety video in an attempt to curb that behavior:

But the agency notes that how-to videos made by teenagers instructing other teenagers how to use magnets to fake piercings continued to get more views:

Continue for more videos, including some made by Zen Magnet users.