Your Lucky Deals, new deal-of-the-day website launched in Denver, is cheap and charitable

Your Lucky Deals, a deal-of-the-day website that donates 10 percent of every purchase to local charities, launched today in Denver. Started by a brother and sister who grew up in Parker, Your Lucky Deals stands out from other Groupon-esque websites because of its charitable component, says co-founder Ryan Smith. "We...

By Melanie Asmar

February 15, 2011

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Your Lucky Deals, a deal-of-the-day website that donates 10 percent of every purchase to local charities, launched today in Denver. Started by a brother and sister who grew up in Parker, Your Lucky Deals stands out from other Groupon-esque websites because of its charitable component, says co-founder Ryan Smith. "We look at it as an important part of doing business," he says.

He adds, "It doesn't affect the deals. It just cuts into our profit, which we're happy to do."

Your Lucky Deals will start by offering deals on Tuesdays and Fridays, Smith says. Today's deal is for 50-percent-off tickets to Jungle Quest, a kids' adventure course in Littleton. Eventually, Smith says he and his sister, Dana Morgan, hope to offer up to five deals a week. "A big part of our demographic is maybe a young couple with one or two kids," Smith says. "That's what our deals will reflect."

Ten percent of the proceeds from every deal will go toward four charities chosen with the help of a contest on Facebook. The charities are MaxFund, a no-kill animal shelter; SafeHouse Denver, which helps victims of domestic violence; the Denver Rescue Mission, which serves the homeless; and Boulder-based Educate!, which empowers youth in Uganda. At checkout, shoppers can select which charity they'd like to donate to.

"It's a win-win for charities, for our subscribers and for local businesses," Smith says.

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Melanie Asmar is a staff writer for Westword. She joined the paper in 2009 and has won awards for her stories about education, immigration and epic legal battles. Got a tip? She'd love to hear it.

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