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BenchWarmers' third Colorado location gets off the bench this week

BenchWarmers will open its third Colorado location on Thursday, June 24, and in touting this accomplishment, the

Colorado-based company

offers the most succinct business plan ever:

"I was at a Colorado Avalanche game one evening with friends," founder and chief executive officer Kevin Foote, explains in this earlier Cafe Society post. "We overheard some of the fans complaining about how cold they were and how it would be so much better to be watching the game in a warm environment with good food, cold beer, and beautiful women serving them!"

This latest Benchwarmers is located at 6631 South Peoria Street #100 in Centennial; the other Colorado locations are at 13950 East Mississippi in Aurora and 3100 Village Vista Drive in Erie. The company plans on opening another fifteen locations this year, including several more in Colorado -- with Parker and Arvada coming next.

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