"We want guests to have cool, hyper-local food experiences," explains Heather Larrabee, regional executive marketing coordinator for Whole Foods. Thomas is one of the first outside chefs to set up shop inside a Whole Foods, but Larrabee says the company plans to expand the program, especially after the success of the recent Orange Crunch food truck pop-ups inside the Bradburn Whole Foods in Westminster.
The newest Biju's has the same basic menu as the RiNo original, with vegetarian, beef and two chicken bowls ranging from $9.95 to $11.95; other items like samosas could be added soon. When we spoke to Thomas at the Tennyson Street opening, he said that if the initial Whole Foods launch goes well, he hopes to expand into more stores.
In the meantime, Whole Foods shoppers can grab a bowl in Boulder from 11 a.m. to 9 p.m. daily.