Now the Denver-based brewery plans to run two more spots on Super Bowl Sunday on KDVR-TV, Denver's Fox affiliate. Although the ads won't run during the game, they will be shown locally during Fox31 News at 9 p.m. and Sunday Sports Zone at 10 p.m.
The ads, starring Breckenridge head brewer Bob Harrington, will continue to run on Fox31 through April 1.
Watch the ads below.