"The surprise mugshot will emphasize how quickly a person’s night can be altered by the choice to drive impaired," notes the CDOT announcement, "and serve as a creative reminder to always arrange for a sober ride."
More than 100 people in Colorado have died this year because of impaired driving, and with more people out drinking these days, department officials decided it was an appropriate time to remind everyone of the danger — and cost — of a DUI. A conviction can land you in jail for up to a year and result in a suspended license and over $13,500 in fines, legal fees and increased insurance costs.
So go out and support local bars and restaurants, but don't get behind the wheel after you imbibe. And if you need a reminder, stop by the Blake Street Tavern for a one-of-a-kind keepsake.