Navigation

Reader: Dinosaurs at Zeppelin Station? A Marketing Scheme 65 Million Years in the Making

Josh Schmitz plans to transform the space into Clever Girl, but some people think that's a dumb idea.
Danielle Lirette/Canva

What happens on the ground matters — Your support makes it possible.

We’re aiming to raise $17,000 by August 10, so we can deepen our reporting on the critical stories unfolding right now: grassroots protests, immigration, politics and more.

Contribute Now

Progress to goal
$17,000
$700
Share this:
Carbonatix Pre-Player Loader

Audio By Carbonatix

"Imagine Rainforest Cafe but instead of giraffes and gorillas, it's animatronic dinosaurs," says Josh Schmitz, who is transforming Zeppelin Station, the market hall Zeppelin Development opened at 3501 Wazee Street in 2018, into the dinosaur-themed Clever Girl. "The bones here are incredible, so this is less of a remodel and almost more like set design."

Clever Girl is expected to make its official debut in April, but the space "will be open regular hours for now with rolling closures as needed for construction," Schmitz notes. Current food vendors Uptown & Humboldt and Sushi Kuro will continue to serve, but there are a lot of big changes in the works.

The biggest change of all, of course, is the focus on dinosaurs, and readers have a lot to say about that move in their comments on the Westword Facebook page. Says Butch:
Tell me you're desperate without telling me you're desperate ....
Adds Amber:
Denver developers love to do dumb shit. imagine seeing the catastrophic failure of Rainforest Cafe and being like "heII, yeah, bro — let's bring it back with dinosaurs!"
Responds Shelley:
I love dinosaurs with the same excitement as small children love them. I can’t wait.
Offers Michael: 
That place is a relic of the 2010s boom...still feels like the old warehouses I worked in as a teenager, or where i folded newspapers for minimum wage. Eating there feels like i am on my half-hour lunch.
Notes Jon:
Would probably go over better if they just sold artisan bread, $9 lattes and PBR. Look at the neighborhood clientele, ya morons. This concept will probably be their ultimate demise. I do miss the lobstah rolls. 
Concludes Robin:
A marketing scheme 65 million years in the making.
What do you think of the plans to transform the Zeppelin Station into Clever Girl? (That's a reference from Jurassic Park, by the way). Will dinosaurs draw in the crowds? Post a comment or share your thoughts at [email protected].