“I always try to find neighborhoods where the community really needs something like what we do," explains Pollack, owner and bagel master at Rosenberg’s, which opened its first location at 725 East 26th Avenue three years ago. "When we went to Five Points, the Welton corridor was pretty much vacant; they had over 50 percent vacancy in the storefronts and a lot of boarded-up windows and things like that, but the residential community surrounding it was pretty strong.”
The residents of Five Points didn’t have many options for breakfast and lunch, he found, and Rosenberg’s aimed to fill that niche.

Stapleton and Aurora residents can now get their Rosenberg's fix at the Stanley.
Rosenberg's Bagels & Delicatessen
Rosenberg’s at the Stanley serves up the same menu as the original Five Points location, plus an assortment of new snacks, pastries and sandwiches. One of the new sandwiches is the Leo, an off-menu breakfast favorite consisting of smoked salmon and red onions griddled up with scrambled eggs on a bagel of your choice. Cream cheese is strongly suggested, Pollack says.
The other new breakfast sandwich is Wings of Pastrami, a reference to one of Pollack’s favorite Seinfeld episodes. The sandwich is stacked with house-braised pastrami scrambled with eggs and a three-cheese blend and served omelet-style on a bagel of your choice.
If fish is more your style, this Rosenberg’s will soon add the sturgeon BLT that's so popular in Five Points.
In addition to a wraparound patio where patrons can enjoy their meals, this second Rosenberg’s features an expanded retail section where it sells such goodies as housemade bagel chips in three flavors, plenty of pastries, and specialty items from the East Coast. Rosenberg’s is in the midst of procuring a supply of Mallomars, Pollack says, and will offer six- and twelve-packs of Dr. Brown’s sodas. It will also carry Jewish groceries, including matzo for the holidays and Shabbat candles.

Dr. Brown's sodas and other East Coast deli items are part of the retail section at the new Rosenberg's.
Veronica Penney
Within the next year, Rosenberg’s at the Stanley hopes to expand into dinner service by plating food and introducing a cocktail list, wine list and waitstaff during the evenings. For now, the new bagelry and deli will be open Tuesday through Sunday from 6 a.m. to 3 p.m.

The new Rosenberg's sports a wraparound patio that's built for all kinds of Colorado weather.
Veronica Penney