Seltzer Festival Fizz Fight Returns to Denver After Five-Year Hiatus | Westword

Sip All Things Bubbly at Fizz Fight, Which Is Returning After a Five-Year Hiatus

This "battle of the bubbles" will take place near Sloan’s Lake on August 10.
Fizz Fight will make its comeback on August 10.
Fizz Fight will make its comeback on August 10. Courtesy of Fizz Fight
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Remember way back in 2019 when we all spent the summer drinking White Claw and not talking about a global pandemic? That was also when Samantha Sandt launched the world's first hard seltzer festival.

"Seltzer brands from all over the country flew to Denver to see who had the best bubbles," she recalls. "High Noon showed up with their soon-to-be-released Sun Sips and took home two championship belts. We had lightning in a bottle, which a big NYC firm quickly pounced on, buried us in ad dollars, and popped up in over 25 cities seemingly overnight with Seltzerland. We were crushed, but I always knew we named it Fizz Fight so it could one day live again, representing something fizzier."

Last September, Sandt started working with Gum Pop Presents, which is behind events like TheBigWonderful and Denver Bazaar. Now it's resurrecting Fizz Fight — though the beverage market has changed a lot in the last five years. The new Fizz Fight, which is set to take place near Sloan's Lake on August 10 from 4 to 7 p.m. (or 3 p.m. for VIP early entry), will include a wide variety of bubble beverages, from hard seltzers and beer to non-alcoholic canned cocktails and kombucha.
click to enlarge man pouring a drink from a can into a cup inside a booth decorated with roses
All kinds of bubbles will be sampled at Fizz Fight 2024.
Courtesy of Fizz Fight
"I have friends who enjoy drinks across the entire spectrum, but there was never an event that catered to all of us," Sandt notes. "Fizz Fight is set to fill that gap. ... We even got High Noon to return and defend their title."

"Since our victory in 2019, High Noon has become the number-one-selling spirit brand by volume. We are back to defend our title this year with new, exciting innovations," says Rosalind Zhu, business development manager for High Noon Sun Sips and EJ Gallo.

The return of Fizz Fight comes on the heels of the end of Seltzerland, which announced that it would not be returning in 2024. "Seltzerland's shutdown is a welcome surprise, but not the reason for Fizz Fight's return," Sandt says. "We believe the best events are homegrown, and created for Denver by Denver. We're excited to bring back Fizz Fight to celebrate our city's love for all things bubbly. Seltzerland's absence is just icing on the cake."

Up to 100 different brands are expected to be on hand for the event, and attendees will vote for their favorites in various categories — though only one will take home the Best in Bubbles championship belt. The event will also include street food and food trucks, games, photo booths and more.

Tickets start at $35 for early-bird general admission and are available via Eventbrite
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