The McRib is back! Again!

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Ah, the coveted McRib. Stealthily injected and then quickly jerked away from McDonald's menus worldwide, this barbeque-ish sandwich is a classic example of "scarcity marketing." Consumers are driven to believe that at any moment, the supply of pressed pork patties shaped to resemble something akin to a real pork rib may soon run dry.

The elusive "meat" sandwich comes with a form of barbeque sauce, pickles and onions. A website dedicated to the deconstruction of this delicacy shows the McRib dressed down to nothing but its naked patty. It ain't pretty, so if you're a McRib fanatic, proceed at your own peril.

But McDonald's food has never been about style. It's a carefully devised caloric assault of salt, high fructose corn syrup and and any number of flavor-enhancing ingredients. The fact that the McRib tastes something remotely like a barbeque sandwich is a testament to science.

And if it is a McRib that you crave, another website shows where the latest sightings of this highly desired snack have been made nationwide.

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

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Join the Westword community and help support independent local journalism in Denver.


Join the Westword community and help support independent local journalism in Denver.