Lists

The top five celebrity endorsements of vodka

"Clear Thinking," this week's cover story about Spring44 vodka and gin, outlined the rise of vodka, which went from a rarely-consumed liquor to the country's most popular spirit between the end of Prohibition and the mid-1970s. That was mostly thanks to marketing, including, in addition to brilliant ad campaigns, product placements in movies and celebrity endorsements.

Spring44 opted out of bringing on Hollywood's A-Listers to push its product, but here are five celebrity endorsements of vodka that helped make the category worth billions of dollars:

KEEP WESTWORD FREE... Since we started Westword, it has been defined as the free, independent voice of Denver, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Laura Shunk was Westword's restaurant critic from 2010 to 2012; she's also been food editor at the Village Voice and a dining columnist in Beijing. Her toughest assignment had her drinking ten martinis and eating ten Caesar salads over the course of 48 hours. She still drinks martinis, but remains lukewarm on Caesar salads.
Contact: Laura Shunk