Udi's updates restaurant names at all locations

After doing business for twenty years under his first name, Udi Baron and his family sold Udi'sFoods (the gluten-free and granola portion of their bakery empire) earlier this year, and with it the name Udi's. The company held a contest to pick a new name for its cafes and bakeries,...

By Isa Jones

July 23, 2014

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After doing business for twenty years under his first name, Udi Baron and his family sold Udi'sFoods (the gluten-free and granola portion of their bakery empire) earlier this year, and with it the name Udi's. The company held a contest to pick a new name for its cafes and bakeries, but instead selected three -- one for each of the food-service styles that operated under the Udi's banner. Although announced in April, they waited until this month to implement the changes.

As of this month, all signs, menus and other branding at all of their locations have been updated. Each of the three former Udi's Pizza Cafes have been renamed Silvi's Kitchen; former Udi's Bakery Cafes are now Etai's Bakery Cafes (the catering wing of the company is also called Etai's), and the original Louisville bakery is now called Izzio Artisan Bakery. The family also owns Braun Taphaus and Grille in Arvada.

While Baron says the changes are big, he assures that everything will remain the same except the name.

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Isa Jones is an editor in Jackson Hole; her writing has appeared all over the Internet and occasionally in print.

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