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Charlotte's Web Builds Massive Crop Circle to Honor Hemp

Wednesday, July 22, 2020 at 10:42 a.m.

Courtesy of Charlotte’s Web Charlotte's Web partnered with Shepard Fairey’s Studio Number One to create the Trust the Earth campaign. 1/10

Courtesy of Charlotte’s Web The campaign was created to raise awareness about industrial hemp's many uses and environmental benefits. 2/10

Courtesy of Charlotte’s Web Trust the Earth partnered with a Kansas farmer to create a massive piece of crop art. 3/10

Courtesy of Charlotte’s Web The piece of art, created in a field of wheat, was measured at 3,049,200 square feet. 4/10

Courtesy of Charlotte’s Web Charlotte's Web was founded by the Stanley brothers, a group of seven siblings from Colorado Springs who developed a high-CBD strain named after a child suffering from epilepsy. 5/10

Courtesy of Charlotte’s Web That child, Charlotte FIgi, inspired the name "Charlotte's Web" when the extract of the strain she consumed kept her epileptic seizures at bay. 6/10

Courtesy of Charlotte’s Web Charlotte Figipassed away earlier this year from an unrelated respiratory illness, but her name is remembered as a driving force for medical marijuana acceptance. 7/10

Courtesy of Charlotte’s Web The success of the Charlotte's Web strain has made the company one of the country's most influential hemp and CBD brands. 8/10

Courtesy of Charlotte’s Web "Our purpose is to ignite conversations that open access to hemp in all states that have yet to provide this choice,” says Charlotte's Web chief cultivation officer Jared Stanley. 9/10

Courtesy of Charlotte’s Web The art was so large that it required a plane to photograph the full installation. 10/10

Charlotte's Web Builds Massive Crop Circle to Honor Hemp

Industrial hemp was legalized at the federal level almost two years ago, but some states (looking at you, Idaho and Mississippi) still prohibit hemp farming, while others are dragging their feet through the process. Charlotte's Web, a hemp and CBD brand based in Boulder, figured that some agricultural art might put pressure on hemp haters, and partnered with Shepard Fairey’s art studio and a maze designer to create a work of field art measuring over 3 million square feet. But don't worry: This is a wheat field, so no hemp plants were harmed in its creation.

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