Most Popular

Blogs

Recent Articles

Recent Articles by Joel Warner

National Features >

  • Houston Press

    The Passion of Victoria Osteen

    A flight attendant's smackdown with the wife of mega-preacher Joel Osteen inspires a whole new set of commandments.

    By Rich Connelly

  • City Pages

    Your Field Guide to the RNC

    Today Denver, tomorrow the Twin Cities.

    By Matt Snyders and Bradley Campbell

  • The Pitch

    Star Power

    A country musician rescues Waylon Jennings' tour bus from the scrap heap.

    By C.J. Janovy

  • Village Voice

    Serrano's Second Movement

    The provocateur who brought you "Piss Christ" pinches off a new concept.

    By Lynn Yaeger

write to the editor | email a friend | print article | show comments (127)

The Legend of Leeroy Jenkins

Continued from page 1

Published on March 08, 2007

"That's pretty much how it resides now," says Ben, who estimates that a stranger messages him every twenty minutes when he's playing. "People make a lewd comment, laugh or yell my name back at me." It's been happening since April 2005, when then 24-year-old Ben and his teammates in the World of Warcraft guild PALS FOR LIFE first posted "A Rough Go" on WarcraftMovies.com. In one day, more people had downloaded the video than any other on the website. Ever. Soon that number doubled, then tripled, eventually reaching into the millions. Gamers flooded World of Warcraft forums with comments about Leeroy. They reenacted his idiotic dash all over the game. A furious mother logged on to berate Ben for inspiring her son to constantly yell "LEEROOOOOY!"

  • Anthony Camera
    Carlos Villar (left) and Josh Schulz are PALS FOR LIFE.
    Carlos Villar (left) and Josh Schulz are PALS FOR LIFE.
  • Anthony Camera
    James Schulz designs sets, but he's never created anything as big as his son's video-game character.
    James Schulz designs sets, but he's never created anything as big as his son's video-game character.

Details:

Version 1 of the original movie

Ver sion 2 of the original movie

The Jeopardy question

Leeroy in the elevator

Subject(s):

Leeroy Jenkins, World of Warcraft
"I was really surprised about how fast it caught fire. Leeroy was still on the front page on our 'Top downloads/day' list even a year after the initial release," says Staffan Sundblad, aka "Uzbeki," the founder of WarcraftMovies.com. "I would say he is still by far the most well-known World of Warcraft player around the world."

Leeroy's even had a stalker.

A character named "Leeroy's Apprentice" wanted to hang out with Leeroy in the game -- all the time. "He was kind of crazy," says Ben nervously, before quickly switching the subject.

At first Ben could escape the commotion by turning off the computer, but that stopped working when people started using his video-game character in everyday conversation: "That jerk totally Leeroyed us," or "Asshole pulled a Leeroy." Someone told him a high school named its mascot after Leeroy. A friend said he'd seen schoolgirls wearing "I love Leeroy" T-shirts -- in Korea. Blizzard created a Leeroy card for the World of Warcraft Trading Card Game. Leeroy references appeared on South Park, The Real World: Denver, the Howard Stern Show and even the College Championship version of Jeopardy: "This role-playing game out in 2004 returns to the 'world' of Azeroth, where heroes like Leeroy Jenkins do battle."

"Alex Trebek said my name," says Ben. "When I saw that, I realized it had gone beyond anything I could control." He shakes his head, flabbergasted, and returns to the game -- more Ghostly Essences to collect. Soon, however, there's another whisper. "Was the video really on purpose?" a character named Lucifuge wants to know. People ask him this constantly. Did the movie capture Leeroy accidentally screwing up his guildmates' plans? Is the rumor true that Ben was away from his computer, reheating some KFC, while his buddies planned the famous dragon attack -- hence his imprudent charge and his enigmatic last line, "At least I got chicken"? Or was it all completely staged, a tongue-in-cheek commentary on the geekiness of World of Warcraft gamers? Ben smiles while reading Lucifuge's message. "I like people to decide for themselves," he responds. "It is more fun that way." This is his patented response on the subject; it's all he'll ever say.

"Lol yeah you're hilarious bro," gushes Lucifuge.

Then he's gone.

"Ben's very polite. He talks to everybody," says Josh, his brother. "After the first couple of weeks, I would go crazy."

One forty-ounce-malt-liquor-fueled night when he was getting his electrical-engineering degree at the University of Colorado at Boulder, Ben and his friends decided to create the most culturally inappropriate character names imaginable for a bunch of white guys playing video games. Out of Ben's inebriated mouth tumbled "Leeroy Jenkins," a moniker so amusing that he decided to use it for his characters in assorted games -- and, ultimately, World of Warcraft.

"I've always been a gamer," Ben explains. "I just like playing the games with my friends." And when these friends created a guild in the newly released World of Warcraft, sarcastically giving it the touchy-feely moniker PALS FOR LIFE and demanding that all members wear a puerile heart on their digital chests, Ben quickly got hooked.

"I know this is kind of disgusting, but adding up all the time I've spent on it, I've played this game for ninety days of my life. Four hours every night will do that," he says. But it's not an addiction, he says, "It's just another form of entertainment. I don't watch TV. Cut down on two movies a night and you have the time for this."

His pale face, its newly sprouted orange beard illuminated by the glow of his computer screen, frames a thoughtful smile. "I am starting to get tired of the game," he admits. "I'm not going to play it forever. Nothing lasts forever."

Not even the legend of Leeroy. Maybe.



When I asked Gogger where I could find more World of Warcraft folks who might talk about Leeroy, he pointed me toward the city of Stormwind. Using his directions, I wandered down tranquil forest paths until I reached a pinnacled stone citadel that looks like Cinderella Castle.

But now, as I stroll down Stormwind's bustling cobblestone streets lined with quaint, shingle-roofed houses, the Magic Kingdom aura melts away. Everyone here is feverishly hawking or buying digital wares. Their incomprehensible trading-floor chatter fills my chat window: "Plus 35 agi to 2h, have mats," "WTS ENCHANT WP +7 DAMAGE ON 2H, BOOTS +5 AGI +5 STAM." They all seem extremely busy -- too busy to be bothered by a meddling online reporter.

« Previous Page   1   2   3   4   5   6   Next Page »

show/hide comments (127) write your comment