Masterpiece Roofing and Painting owner Rex "the Roofer" Corley (though he's starting to confuse that moniker with "the Reefer" lately) released a video on the company's Facebook page over the weekend announcing the unique promotion. Appearing with fellow roofer Zach Blenkinsopp – known for recently offering a free AR-15 rifle to customers buying a roof from his company in Alabama – Corley offers potential clients $500 in marijuana dispensary vouchers.
"Get a roof, get some weed. And let us turn your roof into a masterpiece," Corley says in the video before a digital green explosion turns into a cloud of smoke over a Masterpiece Roofing sign.
Even if he doesn't make one sale through the promotion, he believes the publicity is well worth the effort.
"It's sure driven up the SEO to my website," he says with a chuckle. "One of my competitors came up to me over the weekend and said he was going to get a new roof from me now."
Since the Denver area's last big hailstorm happened in early May, it's hard to measure how effective current roofing promotions really are, the roofer explains. While Masterpiece Roofing will continue to offer customers its customary $500 cash rebate if they prefer that, the heady promotion will stick around for at least the immediate future.
"Our reputation's really good. I don't smoke weed, but if someone chooses to do that, that's fine. It's just like drinking a cold beer. I don't have that stigma attached to it that other businesses would," Corley says. "I just wanted to be the first at this."
Masterpiece Roofing and Painting currently has an A+ rating with the Better Business Bureau.