The KIND truck will make its first non-East Coast stops in the Denver-Boulder area starting tomorrow and running through August 6, passing out samples of the all-natural KIND fruit and nut bars that retail for $1.99.
The stops on Tuesday, August 2, from 8 a.m. to 10 a.m. at Union Station and 10:15 a.m. to noon on the 16th Street Mall, will also promote August's KINDing Mission -- designed to make you give back after you get your freebies. The truck will be passing out cold drinks so that you can hand one to a person working outside; you're encouraged to go to the KIND website to note when you do. If 1,500 people participate in the effort (and participants aren't limited to Denver, although the drinks must be given out on August 2), the Colorado Coalition for the Homeless will receive hundreds of backpacks with school supplies inside.
If the goal is reached, approximately 200 of the backpacks will be handed out on August 6 to children who stop by the truck at an event co-sponsored by the Coalition for the Homeless and Whole Foods Denver.
"There tends to be a lot of skepticism around [kindness] and we want people to see it in a positive way," says Kristin Lane, KIND associate manager of communications. "Our social mission is to spread kindness."
The monthly KINDing missions started in January of this year, and the company has reached its goal five out of six times. "We look for a cause people care about and are looking to give back to," Lane says. KIND teamed up with the Coalition for the Homeless because passing out backpacks allowed for 'person-to-person interactions,'" she adds.
And it also makes for great photo-ops.
To find out where the truck is from hour to hour, follow KIND on Twitter @KINDsnacks and look for hashtag #KINDFoodTruck. In the meantime, here's the current schedule for where to get your free snack on:
Thursday, July 28 10:30 -11:30 am: 17th Avenue and Grant Street 11:45 am - 1:45 pm: 1700 Sheridan Boulevard 2 - 4 pm:1050 West Hampden Avenue in Englewood
Friday, July 29 9:30 - 11:30 am: 6235 Lookout Road in Boulder Noon - 2 pm: 2905 Pearl Street in Boulder 2:30 - 3:30 pm: 900 Baseline Road in Boulder
Saturday, July 30 9:30 11:30 am: 6774 South University Boulevard in Centennial 11:45 am - 12:45 pm: 2500 East First Avenue 1 - 3 pm: 870 South Colorado Boulevard 3:30 - 5:30 pm: Sergeant Jon Stiles Drive in Highlands Ranch
Sunday, July 31 1 - 3 pm: 12612 West Alameda Parkway in Lakewood 3:15 - 5:15 pm: City Park at 2300 Steele Street
Monday, August 1 11:30 am - 1:30 pm: 1416 Platte Street 2 - 3 pm: 2727 East Second Avenue 3:30 - 5:30 pm: 9366 South Colorado Boulevard in Highlands Ranch
Tuesday, August 2 8 - 10 am: 1605 Wynkoop Street 10:15 pm - midnight: 16th Street Mall
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Thursday, August 4 12:30 - 2:30 pm: 390 Interlocken Crescent in Broomfield 3:30 - 5:30 pm: Little Raven Street
Friday, August 5 8 am. - 10 am: 1144 Broadway 11 am - 1 pm: 408 South Teller Street in Lakewood 1:45 - 3:45 pm: Denver Light Rail Station at East 20th Avenue
Saturday, August 6 11 am - 1 pm: 7400 East Hampden Avenue 2 - 4 pm: 6853 South York Street in Centennial 4:15 - 6:15 pm: Washington Park at 701 South Franklin Street