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You’d probably never honeymoon in Aurora, Colorado. But city officials hope the strip mall-laden Denver suburb will attract visitors from several niche demographics, including obscure conferences, sick people (and their loved ones) who come to be treated at the city’s top-notch hospitals, and huge youth sports tournaments. To help lure them in, the city created Visit Aurora, its very own tourism organization. Can the three-person team turn Aurora into a hot spot? Read more in this week’s cover story, “Wish You Were Here.”
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