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No, the Broncos aren’t in the Super Bowl — but a memory from the time when they were has just surfaced. It’s an ad taken out in a Green Bay newspaper to taunt the Packers, who Denver would go on to defeat in the 1998 Super Bowl. When seen in its entirety, the copy seemed pretty benign — but when folded, the phrase “Fuck the Packers” and an extended middle finger magically appeared. Those were the days! Check out the photos below.
More from our Sports archive: “Rick Reilly, ESPN columnist, shares his Goodwill with the Green Bay Packers.”