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Men are the fastest-growing demographic in spas, according to Denise Robert, owner of Denise Robert Marketing, and there’s no need to explain why to the womenfolk. “Once a guy tries a facial — a men’s facial, designed for men’s skin — they know why women are hooked,” claims Robert.
TallGrass Spa, at 997 Upper Bear Creek Road in Evergreen, has figured out a way to introduce the relaxation of spa treatments without offending less delicate male sensibilities: Men’s Blackjack Night, which runs from 5 to 8:30 p.m. tonight and every Thursday this month. Participants will enjoy a complimentary express manicure or visit to the private steam room; TallGrass will provide black robes and drawstring pants.
Fellas can earn chips by purchasing spa services, then reserve their place at the game table; friends and spouses can add to the pile with the purchase of any spa service in April. Subsequent winnings will be exchanged for TallGrass gift cards. For more information, go to www.tallgrassspa.com or call 303-670-4444.
Thu., April 5, 5-8:30 p.m.
