#54: Amy Yetman
Amy Yetman knows outdoor markets. Wandering through the big-city craft and flea markets of Boston and Chicago gave her a good idea of the kind of fair she'd like to see in Denver -- and she finally realized it was up to her to bring the concept here. "It was a little dream of mine," she told us right after launching the first Horseshoe Market in the fall of 2010. "But I was always waiting for someone else to do it."
We're glad she stopped waiting: That market was a hit, and she's never looked back. Smartly curated and buzzing with street food, one-of-a-kind wares and all kinds of people, the Horseshoe has become the step forward that others now follow. In advance of this weekend's market, we invited Yetman to answer the 100CC questionnaire; read on to learn what drives her to excel as a street-market entrepreneur.
Westword:If you could collaborate with anyone in history, who would it be, and why?
Amy Yetman: There are so many names running through my head, but I can't help but think of where I am right now -- and my current collaborator, my husband Doug. He is creative in a way that's both complementary and challenging to me. He's an idea guy, but also a real doer, and we have lots of fun creating and running the Horseshoe. We also collaborate well in general problem-solving, creative house projects, gardening, child-rearing. I've been trying to get him to collaborate with me on a painting but I've yet to do that. Maybe this article will get him to paint with me!
Who in the world is interesting to you right now, and why?
Pema Chodron. No matter how many times I read her, she is always interesting to me because what she writes and teaches is so challenging to learn. I can pick up any of her books, open to any page, and whatever is written feels immensely important and truthful. To me, as a creative person, small business owner and mother/wife, she seemingly offers perspective, wisdom and inspiration for virtually every inner and outer challenge that might arise.
I'm also super-interested and excited about the growing movement of "handcraft" and "made in America." It seems that in the last five years, the "buy local" movement has really solidified and taken root here in Denver. I love being a part of that growing community!
Continue reading for more from Amy Yetman. What's one art trend you want to see die this year?
This is more of a design trend, but the whole "keep calm and carry on" trend. I think it's pretty much out the door, but I still see it every now and then.
What's your day job?
I'm pretty grateful that Horseshoe is what I do. I also have three kids under three, so that's a big part of my day, too!
A mystery patron offers you unlimited funds for life. What will you do with it? Continue growing the Horseshoe Market. Also, allow the Horseshoe to be a more prolific patron of the arts -- i.e., purchase more from the hundreds of incredible vendors we have every year! Also, get a vacation home in Buena Vista, build a workspace for my husband, landscape our front and back yard, and hire someone to come wash our dogs and clean our house once a week!
What's the one thing Denver (or Colorado) could do to help the arts?
Overall, I feel like Denver is a really supportive arts community. Denver is a place that easily embraces new ideas. When we started out five years ago, the arts and creative community were willing to give us a shot. We continue to embrace this philosophy by giving new and emerging artists and creators the opportunity to participate at the Horseshoe.
Continue reading for more from Amy Yetman. Who is your favorite Colorado Creative?
Robyn Thayer: a great friend and artist. I've never known anyone as relentlessly committed to creating art as she is, and she inspires me to stay connected to my own creative self while trying to balance motherhood and running the Horseshoe.
Samuel Schimek: The Denver Pavilions and Samuel of I Heart Denver have been great partners for us. I love Samuel's enthusiasm, energy and creativity -- and love what he's done for Denver and Colorado creatives.
Jaime and Amber at Fancy Tiger Crafts: I love the integrity they bring to their business and admire how they've grown their business.
What's on your agenda in the coming year?
Our fifth annual Fall Horseshoe Market is Saturday, October 4 at 46th and Tennyson. We also have an indoor Holiday Market planned for December 13 and 14 at Highlands Masonic Temple at 35th and Federal. We'll be collaborating with Denver Pavilions again for ArtStir 2015, which is exciting. We're also committed to looking at creative and strategic ways to grow our business, and we're looking forward to what may unfold in 2015.
Who do you think will get noticed in the local DIY/crafts/small business community in 2014 and beyond?
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It's already happening, but I see the "hand-crafted/handmade" movement growing even more and people willing to pay more for quality, hand-crafted work. People are finding great value in things made slowly, with great quality and by hand, from food businesses like Helliemae's to coffee companies like Huckleberry Roasters, and craftspeople like Winter Session. No names in particular, but I see weaving and fiber arts taking off as well. I also think the Jefferson Park community is becoming another great hub for small business and art in Denver.
Come out on Saturday, October 4 for the Fall Horseshoe Market, 9 a.m. to 4 p.m. in the parking lot behind Olinger Moore Chapel near Berkeley Park. You'll find 120 vendors and food trucks, serving up everything from handmade jewelry and antiques to salt caramels and pizzas fresh from the oven. Admission is free; visit the Horseshoe Market online for information.
To keep up with the Froyd's eye view of arts and culture in Denver, "like" my fan page on Facebook.