Amy Yetman knows outdoor markets. Wandering through the big-city craft and flea markets of Boston and Chicago gave her a good idea of the kind of fair she'd like to see in Denver -- and she finally realized it was up to her to bring the concept here. "It was a little dream of mine," she told us right after launching the first Horseshoe Market in the fall of 2010. "But I was always waiting for someone else to do it."
We're glad she stopped waiting: That market was a hit, and she's never looked back. Smartly curated and buzzing with street food, one-of-a-kind wares and all kinds of people, the Horseshoe has become the step forward that others now follow. In advance of this weekend's market, we invited Yetman to answer the 100CC questionnaire; read on to learn what drives her to excel as a street-market entrepreneur.