Arts and Culture

Cruiser bikes suck: they attract Philistines and ruin cycling for the rest of us

Editor's note: Cruiser bikes have become a fixture in Denver, especially on Wednesday nights when weekly Cruiser Rides take over the streets. In fact, it's hard to imagine a time when there wasn't one on every corner. But the culture that comes with cruisers can be polarizing, and Westword contributors Britt Chester and Josiah Hesse each represent the opposite ends of that spectrum. See Chester's take in "Cruiser bikes rule: They will save the world and make your butt look good"; here's Hesse's:

In 1971, the Coca Cola company launched its legendary "Buy the World a Coke" campaign. The song and the TV ad were a multicultural message of peace and hope that tried to connect with the burgeoning counter-culture movement. But the commercial was really just a hollow attempt to encapsulate 1960s youth rebellion and condense it down to an idiotic song in order sell a fattening sugar drink

To any serious bicyclist in 2012, this is exactly the way to view cruiser bikes.

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Josiah M. Hesse
Contact: Josiah M. Hesse