Taking inspiration from Legally Blonde protagonist Elle Woods, Cole wants to "bend and close" deals with those looking for their dream home.
With a strong presence on apps like Instagram and TikTok, Cole has garnered 10,000 followers across platforms from his pop culture-driven videos that showcase listings across the Denver-metro area. The realtor not only finds solace through social media in his career, but it's also an outlet for connection.
Born in Selma, Indiana, Cole was raised in a close-knit town of 900 people by a family of architects, including his grandfather, who built three homes by himself. As a child, Cole was a "do-gooder" who wanted to be the light in negative situations. In high school, Cole decided to make one of the boldest decisions of his life.
"I came out [my senior year of high school] by performing 'Same Love' by Macklemore," Cole recalled. "It created a ripple in the community. Being gay in a small town in the Midwest is a bit uncomfortable."
After coming out, Cole says that he wanted to get out of Selma "as quickly as possible" due to his identity being targeted. Once he received a scholarship from Indiana University, Cole left his hometown and pursued Human Resources Management and Business Foundations.
As a first-generation college student, Cole dealt with the trials and tribulations that accompanied the first year of college and eased his mind by watching Legally Blonde twice a week. He saw himself in lead character Elle Woods, played by actress Reese Witherspoon.
"I'm going to play the part to try harder than everyone else," Cole says. "Everything's going to be perfect and I'm going to put in so much effort and try to stand out around all [my confident peers] that I felt like I was up against."
And that's exactly what Cole did. From working in Texas with Lockheed Martin and ADP to guiding students at the University of Colorado - Boulder's Leeds School of Business, Cole was connecting people to jobs and mentoring them along the way.
However, when the world shut down due to the COVID-19 pandemic, Cole's role at CU Boulder went remote and he spent a lot of time in his Denver condo.
"The emotional attachment that I formed from owning my own space was so significant [that] I wanted to help other people have that experience," Cole says. "That's why I got my real estate license."
In September 2021, Cole began his real estate journey part-time while working at CU Boulder, but real estate soon took over and became Cole's full-time job in April 2024, when he joined The Losasso Group via The Agency Real Estate.
The Losasso Group, led by real estate extraordinaire Elise Losasso, utilizes social media platforms like TikTok and Instagram to showcase listings and for users to get to know the agents on a personal yet charming level. Cole says that through social media, he takes his role "very seriously but also unseriously at the same time."
"Real estate agents are spending more time on social media than they are on the Multiple Listing Service," Cole says. "I just sold my biggest deal on Instagram [by] posting it [and an] agent saw it and she brought an all-cash offer."
In a video posted to TikTok, Connor Cole participated in the Nicki Minaj Challenge.
Connor Cole (@connordcole)
Used to filming houses and walkthroughs, Cole remembered that he wanted to recreate the pop culture moment for his social media accounts. Once Iwuoha agreed to film the video, every niche detail that made up the admissions video was transformed into a piece of real estate magic.
"I'm not sure if [Iwuoha] was very familiar with Legally Blonde, but he's a phenomenal videographer," Cole says. "He definitely helped significantly in making this a reality."
When the video went viral with over 19.8K views on Instagram and 233.8K views on TikTok, Cole received comments from users across the globe and appreciated the acknowledgement they gave him. Cole says that it's "really cool" to create content that brings joy to people while also helping him in his day-to-day job.
As he continues to post content that caters to a younger demographic of buyers, Cole says that his small-town roots have helped him immensely in getting to know individuals on a personal level. Cole says he "used to connect people to jobs [but] now connects people to homes."
"Whether you're a dentist, you work at a marijuana store or at the gas station, get on social media. It's so fun," Cole says. "TikTok and Instagram can really bring people together, and when you start participating, it's so beautiful and human and I'm grateful to be a part of this [community]."
