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Keep Westword Free
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Our Commercial Culture: Outcasts Unite

What kind of idiot eats a sandwich while standing over an open casket? A very special kind, and you just gotta love him. This advert for a good cause requires just as much creativity as advertising for a bad cause. Maybe even more. It takes the ability to pull at the heart strings of the populace with tact and finesse -- or, in this case, the ability to knock at the funny bone of the populace with endearing awkwardness.

The

Surfrider Foundation

took an interesting angle here to convince people that it's okay -- in fact, it's a good thing -- to be completely incompetent at your job. What a relief. I thought I was doomed, but now I have hope, just like our fragile marine ecosystem that is teetering on the brink of catastrophic collapse has hope. We've still got a chance, because that same incompetence in one job is a valued asset in another job, apparently. There's a place for everyone in this wonderful world economy of ours. Unfortunately, that economy doesn't really give a shit about marine animals.

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Never fear: Our intrepid antihero teaches idiots everywhere -- you know who you are -- that being a complete fuck-up will inevitably lead you to your true calling, which is picking up trash off the beach. But, hey, somebody needs to do it. The non-morons of the world are too busy to pick up after themselves, and Lord knows they leave a trail of filth everywhere they go. Now, that's some real job security.

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Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

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Join the Westword community and help support independent local journalism in Denver.

 

Join the Westword community and help support independent local journalism in Denver.