Denverites who believe that there can never be enough cute in the world gathered at the Denver Coliseum this past weekend to commune with everything bright, happy and shiny — and each other — at Hello Kitty’s Supercute Friendship Festival, a brand-new American tour featuring stage shows, exhibits, interactive elements and lots and lots of photo ops with Hello Kitty and other favorite Sanrio characters. Photographer Danielle Lirette was there, too, to take these images of Hello Kitty fans young, old and somewhere in between.

Danielle Lirette

Danielle Lirette

Danielle Lirette

Danielle Lirette

Danielle Lirette

Danielle Lirette

Danielle Lirette

Danielle Lirette

Danielle Lirette

Danielle Lirette

Danielle Lirette

Danielle Lirette

Danielle Lirette

Danielle Lirette

Danielle Lirette

Danielle Lirette

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Danielle Lirette

Now see the full Hello Kitty’s Supercute Friendship Festival slide show.