| Fashion |

Project Runway's Fallene Wells looks to Kickstarter to sew up new fashion line

Keep Westword Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

Denver designer Fallene Wells will use the most modern of fundraising mechanisms to gather money for a clothing line that harks back to the past, specifically the 1920s.

Wells, who starred on Season 9 of Project Runway, kicked off a campaign on Kickstarter this week, in which she hopes to raise $20,000 in 45 days and then launch her Modern Nouveau Collection, which consists of twelve designs. Each design will have a different texture and fabric, including cashmere, wool, silk, faux fur and velvet.

Kickstarter allows people to give money to any kind of endeavor, from bands to breweries, from innovative inventions to unusual documentaries. If the campaign doesn't raise the required amount of money in a stated time frame, however, then no money changes hands.

"It's what everyone is doing now without having to get a loan," says Wells, who raised a much smaller amount, $2,000, last April to fund her fourth annual Forever Darling fashion show at the Sherman Events Center. "I could raise the money to do this one piece at a time, but I'd rather do the whole collection."

The money would help pay for the raw materials and equipment, hiring freelance designers and seamstresses, creating products to sell, and marketing efforts.

In addition, Wells plans to give some of the money to two other entrepreneurs: Samuel Schimek, who runs the I Heart Denver Store at the Denver Pavilions (where Wells's line could be sold); and Jessica Montoya, who recently launched COsewn, an indie fashion development and production company in Denver.

"I think I have a good chance because I have a lot of exposure around this," says Wells, who is also involved in local events being done in conjunction with the Denver Art Museum's upcoming Yves Saint Laurent retrospective.

To find out more about Wells's Modern Nouveau Collection and her fundraising campaign, go to her Kickstarter page.

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Westword community and help support independent local journalism in Denver.


Join the Westword community and help support independent local journalism in Denver.