Sean Gilbert of 303 created the CLFX logo, which he thinks people like because it evokes that element of "hometown, Colfax pride," about four years ago, and it's shown up on T-shirts and boards ever since. But the hats are a new enterprise. "They're limited to thirty hats per color, and we usually put new ones out every other month," he adds, so if you like one from this batch, better snatch it while you can.
Visit 303 Boards online or in person to pick one up; they're thirty bucks and sweet as can be.