Fashion

The Nerd-Rush of Aught-Seven

Mark your Pocket PC calendars; Fall of 2007 was when television discovered the power of the Geek.

Oh, sure, they’d dabbled in nerddom here and there, mainly in the second-banana roles that sitcoms are so rife with (Urkel, Screech, Potsie, etc.), or on reality shows, some of them blatantly using the stereotype of the intelligent but socially awkward virgin-at-thirty (Beauty and the Geek, which really ought to have been named something more honest, like Airhead and the Geek, all fairy-tale wordplay aside.) Only the late, lamented, cancelled-but-brilliant Freaks and Geeks gave nerds the spotlight.

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Sean Cronin