Rockmount Ranch Wear, housed in a red-brick 1908 LoDo building since it opened more than sixty years ago, represents the soul and spirit of downtown, standing tall through decades in a changing metropolis. The Western-wear emporium's own history begins with founder Jack A. Weil, a stalwart businessman who invented the archetypal snap-button Western shirt and worked nearly every day of his 107 years. Pure legend. As are those shirts, embraced by locals as much as celebrities, and classic in every stitch and detail.