Kyle Clark on How He and 9News Are Mastering Social Media
Once upon a time, ratings were pretty much the only way of judging commercial success for local television news. But that’s no longer the case. Witness a new report by TV Spy, a broadcasting-industry website, which grades Denver TV outlets and personalities by social-media engagement. Using that measure, 9News is the clear number one, while Kyle Clark, anchor of Newt With Kyle Clark, tops the talent chart in part because of the ways he uses Facebook, Twitter and Instagram beyond simply establishing and extending his brand, as he explains to us in the following Q&A.