Bars & Breweries

New Belgium’s on a bike

Here's another example why the folks at New Belgium Brewery in Fort Collins are some of the coolest beer cats around. As 5280 first reported, for the last installment of its summer "bike-in movie" series last Wednesday, New Belgium, makers of celebrated Fat Tire Amber Ale, unveiled "I'm on a...
By Joel WarnerSeptember 29, 2009
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Here’s another example why the folks at New Belgium Brewery in Fort Collins are some of the coolest beer cats around. As 5280 first reported, for the last installment of its summer “bike-in movie” series last Wednesday, New Belgium, makers of celebrated Fat Tire Amber Ale, unveiled “I’m on a Bike,” its own version of the Saturday Night Live video “I’m on a Boat.” For a bunch of freewheelin’ booze makers, the production ain’t too shabby. So get your chains greased up — it’s about to go down!

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Joel Warner

Joel Warner is a former staff writer for Westword and International Business Times. He’s also written for WIRED, Men’s Journal, Men’s Health, Bloomberg Businessweek, Popular Science, Slate, Grantland and many other publications. He’s co-author of the 2014 book The Humor Code: A Global Search for What Makes Things Funny, published by Simon & Schuster.

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