The opening of Bar 404 in December 2021 is just the latest chapter in this spot’s long history. Built in 1929, it became a bar the day after Prohibition ended in 1933. In 1951, it was purchased by Jerry Feld, who ran the place for sixty years as Club 404. The building was briefly Denver Wheel Club 404, a bicycle-themed bar, then Brendan's Pub, then Rory’s Tavern until COVID hit. Now it’s back to its neighborhood watering-hole roots, with the restored classic sign beckoning  thirsty patrons on Broadway.