^
Keep Westword Free
4
| Booze |

Coors, Lagunitas Enter Colorado Cannabis Drink Market

Coors will now distribute Sparkling CBD drinks throughout metro Denver.EXPAND
Coors will now distribute Sparkling CBD drinks throughout metro Denver.
Lucy Beaugard

It was only a matter of time. Coors is finally in the weed business.

Well, kind of.

Colorado-based Coors Distributing Company, an arm of what today is the brewing behemoth Molson Coors Brewing Company, announced on September 18 that it would soon start distributing CBD-infused drinks: Sparkling CBD, a line of hemp-derived CBD sodas and sparkling beverages from the Rocky Mountain Soda Company. Distribution will only be in metro Denver at the moment, but won't be limited to liquor stores.

"We see a big demand for high-quality and unique products in the non-alcoholic space," CDC marketing director Jennifer DeGraff says in a statement announcing the deal. "While both brands are locally produced and focus on using high-quality ingredients to deliver superior tasting products that stand out above competition, they each have relevant and unique brand propositions to fulfill varying consumer demands.”

With young people consuming less alcohol as compared to older generations, drink makers and liquor companies are scrambling for hip alternatives. Although non-intoxicating, CBD continues to grab more and more shelf space at liquor stores, with bitters and cocktail mixers now infused with the cannabinoid. In August, Left Hand Brewing launched a CBD-infused seltzer.

However, CBD is still banned for commercial consumption by the Food and Drug Administration, so any distribution out of the state is technically illegal — but thanks to Colorado's legalization of hemp-infused foods and recreational cannabis, companies like Coors can use the state as a testing ground while they await looser federal regulations.

I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

Coors isn't the only big brewing name to just announce that it's joining Colorado's cannabis drink sector. Lagunitas Brewing Company's cannabis-infused line of non-alcoholic IPA-inspired beverages, Hi-Fi Hops, hit shelves in Colorado on September 18 — but these won't be available at liquor stores.

Unlike Coors, the Lagunitas drink uses intoxicating marijuana for infusions, producing drinks with 10 milligrams of THC as well as a line of beverages with 5 milligrams of both THC and CBD. Because of this, they can only be sold at marijuana dispensaries. Just the THC version is currently available in Colorado, according to the company, but the CBD drink will be available soon.

“Like California, Colorado is full of beer and cannabis enthusiasts. And we think they’re going to like how we’ve combined the two into a calorie-free, carb-free, THC-infused beverage," explains Dennis Hunter, co-founder of CannaCraft, a partnering company with Lagunitas that helps produce Hi-Fi Hops.

Lagunitas now joins Blue Moon creator Keith Villa's THC-infused NA beer, Ceria, as a hoppy and heady option for Colorado cannabis users.

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the Westword community and help support independent local journalism in Denver.

 

Join the Westword community and help support independent local journalism in Denver.