4

Denver Launches Youth Cannabis Education and Prevention Campaign

The High Costs campaign debuted in December 2017.
The High Costs campaign debuted in December 2017.
The City of Denver
^
Keep Westword Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

The City of Denver has launched a campaign aimed at sparking conversations about cannabis among Denver's youth. High Costs was funded by revenue from the city's sales tax on retail cannabis and was created with the help of a city-organized youth commission and youth focus groups.

The campaign will be spread across billboards and schoolbus signs, and a fence sign will be displayed at Manual High School warning teens about addiction. To connect with kids through technology, there will also be High Costs Snapchat filters, a social-media game show called “Weeded Out” with prizes, and a Weeded Out trivia card game, according to the Denver Department of Excise and Licenses.

“Our High Costs campaign is designed to help Denver’s youth understand the legal, educational, health and social risks that come from using marijuana underage,” Mayor Michael Hancock said in a statement announcing the campaign. “Conversations about marijuana happen everywhere, and our goal is to provide facts that are not only accurate about the risks and realities of marijuana use, but that resonate with youth across Denver.”

The High Costs campaign debuted in December 2017.
The High Costs campaign debuted in December 2017.
The City of Denver

The educational materials are based on research from the 2015 Healthy Kids Colorado Survey and the 2016 Health Statements and Monitoring Health Concerns Related to Marijuana in Colorado Survey, both conducted by the Colorado Department of Public Health and Environment. Key facts that the campaign hopes to impart to youth are listed below, with links to their attributed sources:

The Weeded Out game show requires a minute-long video on Instagram for entry (for kids only), with voting taking place on the best videos until February 28. After the winners are chosen, they will compete in a trivia-based game show about health, legal, educational and social issues related to cannabis. Grand Prize winners will choose from two VIP passes to the Big Gig music festival at Fiddler's Green, two tickets to see Harry Styles at the Pepsi Center, or being a radio sportscaster for a day on Orange and Blue 760 AM. Second- and third-place winners will choose from prizes like a smart TV, video-game chair, electric RipStick and Fitbit wristbands.

A new study from the National Survey on Drug Use and Health showed that cannabis use among teens in Colorado has fallen below pre-Amendment 64 levels. Cannabis use by Coloradans ages twelve to seventeen has dropped nearly 20 percent between 2014-2015 and 2015-2016, according to the study, falling from 11.13 percent to 9.08 percent. In 2012-13, past-month-use numbers for the same age group were at 11.16 percent.

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the Westword community and help support independent local journalism in Denver.

 

Join the Westword community and help support independent local journalism in Denver.