Already known for its FreshTerps concentrates, which infuse cannabis oil with strain-specific terpenes, Evolab's Colors products with their fruit flavors are geared more toward the occasional user. "We see this as an opportunity to better serve a different part of the market. For me, there's nothing better than the taste of OG Kush, but for people just entering cannabis, they're not looking for such strong flavors," says Evolab Communications Director Graham Sorkin. "It's a lot easier to get my grandma to puff on something that tastes like a peach than Hash Plant."
The Colors oils are available now in blueberry and peach flavors at dispensaries across the state. Sorkin says Evolab has plans to release pineapple and mango versions in the very near future, with other flavors expected to join down the line. The flavors are naturally derived from fruit extracts and terpenes, he says, and are free of residual solvents and other additives like propylene glycol.
"They should last about eighty puffs," Sorkin says. "We just wanted something more accessible for people new to cannabis or someone from out of town. FreshTerps is still our connoisseur product."