Audio By Carbonatix
The music of Cloud Cult is big, exuberant and packed full of sounds, ideas and influences. With themes as weighty as environmental degradation and as intimate as familial relations, no subject is too big or too small for this cult. At the heart of its songs lies the catchy, if at times overly cute, songwriting of Minnesota’s Craig Minowa. Elements of chamber pop, hip-hop, electronic music and old-fashioned rock surround this beating core, where they’re blended with a skillful touch into bombastic blasts of joyous pop. Then, cleverly omnivorous arrangements and production turn Minowa’s pleasant pop nuggets into deep, intricate and sophisticated songs. The act is still relatively obscure, but it’s drawn accolades and favorable comparisons to big-name acts including Radiohead and the Flaming Lips. If the outfit can turn that critical cachet into an equivalent fan base, it could easily be the next breakthrough indie-rock act.
