| Media |

AM 760's Condescending PrideFest Tie-In

Keep Westword Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

By all accounts, PrideFest, a tribute to all things GLBT whose 2008 edition took place on June 21 and 22, was a well-attended success. But the Rocky Mountain News' June 23 coverage of the event spotlighted an embarrassing misstep by one of the bash's sponsors, AM 760. As shown in the attached Rocky image by shutterbug Preston Gannaway, the station put up a booth that encouraged attendees to pose as married couples -- a display that turned a very serious issue for untold thousands of gays and lesbians into a gimmicky carnival attraction.

AM 760 was clearly proud of this notion, sending out a press release on June 20; the text is included below this item. (Note that PrideFest photos promised to be on the signal's home page by the morning of June 23 weren't there as of this writing.) But what was clearly intended as a way to drive traffic to AM 760's website ignores the seriousness with which folks like Rea Carey, the acting executive director of the National Gay and Lesbian Task Force, look upon gay marriage. In a May 15 press release prompted by the California Supreme decision to legalize gay marriage in the state, at least for the time being, Carey said, "This is an extraordinary victory for Californians and all Americans who hold fairness and opportunity as fundamental American values. Today, once again, California is leading the way in affirming the inherent dignity of all people. Today, in our hearts, we are all Californians."

No one's suggesting that AM 760 purposefully set out to demean gay marriage with its PrideFest photo spot. But the concept as a whole was the opposite of progressive. -- Michael Roberts



Denver, CO, June 20th, 2008. . . Walk down the aisle with AM 760 at this year’s PrideFest 2008, June 21st and 22nd!

AM 760 Colorado’s Progressive Talk is celebrating Colorado’s same-sex couples with the AM 760 PrideFest wedding chapel! This Saturday and Sunday in Civic Center Park, couples will be able to express their love by walking down our aisle and posing for wedding photos in front of family and friends.

hile the union may not be legal YET, AM 760 is giving same-sex couples the chance to practice for the big day, which should be just around the corner!

All brides and grooms will be able to peruse their wedding photos on the front page of AM760.net after the honeymoon on Monday.

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Westword community and help support independent local journalism in Denver.


Join the Westword community and help support independent local journalism in Denver.