Business

An unintentionally hilarious way to learn about E-470 changes

Beginning on July 4, drivers on E-470 will no longer be able to pay cash for tolls. Instead, the interstate is going all electronic; those not signed up for discounted express payments will be billed via a method that traces them using snapshots of their license plates. And to inform...
By Michael RobertsJune 22, 2009
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https://www.youtube.com/watch?v=1cBH28EDvNo

Beginning on July 4, drivers on E-470 will no longer be able to pay cash for tolls. Instead, the interstate is going all electronic; those not signed up for discounted express payments will be billed via a method that traces them using snapshots of their license plates. And to inform the public about these changes, the E-470 Public Highway Authority is resurrecting a video from last year that explains them in a manner that crosses 1950s-era VD films with The Stepford Wives. Watch with amazement as a PR person delivers five minutes’ worth of canned factoids to a bright-eyed acolyte in the tone of a particularly perky android. The acting is worthy of an Ed Wood feature, sans Bela Lugosi. Enjoy.

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Michael Roberts began his career with Westword in 1990 as music editor. In 1999, he took on a new role, full-time media reporter, as author of a column called The Message. In 2008, he became the lead writer for Westword‘s news blog, The Latest Word, a position he held until January 2023. Michael continues to freelance for Westword, covering everything from business to sports and the media; he also contributes to Jazziz, a national music magazine. He holds a bachelor’s degree from what is now Colorado Mesa University and master’s degrees from the University of California, Los Angeles, and Northwestern University.

michaelrobertscolo@gmail.com

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