Film and TV

Anti-Pot "Don't Be a Lab Rat" Campaign Uses Disputed Facts That Might Be True

Mike Sukle, the advertising agency pro who worked with Colorado officials to develop a new anti-pot campaign, had a significant challenge on his hands. He wanted to warn teens away from marijuana use without engaging in the sort of hyperbole they'd likely reject. Hence, "Don't Be a Lab Rat," which presents controversial facts and then asks viewers the equivalent of "Wouldn't you rather be safe than sorry?"

Continue for more details from Sukle, plus additional photos and videos.

See also: Videos: "Drive High, Get a DUI" Campaign Uses a (Mostly) Lighter Touch to Fight Stoned Driving

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Michael Roberts has written for Westword since October 1990, serving stints as music editor and media columnist. He currently covers everything from breaking news and politics to sports and stories that defy categorization.
Contact: Michael Roberts