When many people are asked for first impressions about Boulder, they think of weed, beautiful scenery, weed, a healthy lifestyle, weed, CU and weed, in that order. But frugality? Not so much -- and that's appropriate according to ShopAtHome.com, which specializes in printable coupons and online shopping. When judging all U.S. cities with populations of 100,000 or more based on coupon usage, Boulder finished dead last.
Linda Muniz, ShopAtHome.com's senior vice president, was especially surprised by the results, based on data from January 1 to July 31 of this year. After all, the service is based in Denver, just down the road from Boulder. "We've been a Colorado business for 25 years and we have 37 million customers right now," she points out. "But even though we're very well known nationally, we're not that well known in Colorado. We need to get the word out."
Hence, the time-tested list formula. Here's the roster of the most frugal cities by ShopAtHome.com's measurement:
10. San Antonio, TX 9. New York, NY 8. Phoenix, AZ 7. Dallas, TX 6. Miami, FL 5. Philadelphia, PA 4. Atlanta, GA 3. Los Angeles, CA 2. Chicago, IL 1. Houston, TX
And the least:
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10. Kansas City, KS 9. New Haven, CT 8. Billings, MT 7. Pasadena, TX 6.Cambridge, MA 5. Berkeley, CA 4. Burbank, CA 3. Provo, UT 2. Santa Clara, CA 1. Boulder, CO
Muniz says ShopAtHome.com saw some general regional themes in terms of coupons. For instance, people in the South tend to use them more often than do their northern counterparts, and suburbanites top those in urban locations. However, she stresses that the trend, celebrated by the TLC show Extreme Couponing, is growing everywhere. "We've seen a huge uptick in printable coupons and online savings over the last three years, which makes sense based on the economic condition of the country," she maintains. "Who doesn't want to save money?"
Well, maybe people in a certain Colorado city. Muniz laughs as she says, "I don't know if we can convert Boulder..."
More from our News archive: "CU named Playboy's top party school of 2011: Thank you, reefer madness! (PHOTO)."