Domino's next ad campaign?: Thief steals pizza & wings from delivery man, doesn't take money!

Last year at this time, Domino's launched a risky ad campaign, in which the company admitted that (shocking surprise) its food was mediocre -- but it vowed to improve! Now it's time for a followup, and we've got a suggestion for a new spokesman: Isaiah Pickens, who apparently loves Domino's grub so much that he when he allegedly robbed a delivery man at gunpoint last night, he only took pizza and wings, and didn't bother with any cash.

As detailed in a Colorado Springs Police Department release on view below, a delivery was ordered to a vacant apartment from a pay phone. But cops were able to track down Pickens, who was at what sounds like a party where music, loud conversation and Domino's were among the main attractions. The delivery man subsequently ID'd Pickens as the man who pulled a gun on him and took his food but didn't bother swiping any money.

What better proof that the company's food is now actually edible? If Pickens did the deed, he may have a lucrative TV career ahead of him -- plus all the Domino's he can eat.

Here's a look at Pickens's full-size mug shot, as well as the CSPD release and the Domino's January 2010 "documentary" about its improvement mission:

Colorado Springs Police Department release:

Incident Date: January 4, 2011

Time: 10:23:00 PM

Title: Robbery

Location: 3349 E Fountain Blvd.

Summary: On 01/04/11 at approximately 10:23PM Officer Kris Fish and Officer Nate Johnson were dispatched to the Domino's Pizza, 2850 S Academy Blvd, regarding a pizza delivery man being robbed at gun point during a pizza delivery at the Cedar Ridge Apartments, 3349 E Fountain Blvd. During the robbery only pizza and hot wings were taken. There were no injuries.

Officer Fish and Officer Johnson completed the interview of the victim at the Domino's Pizza on S Academy Blvd before going to the Cedar Ridge Apartments, 3349 E Fountain Blvd, to check for a scene, witnesses, and possibly the suspect. Sgt Mary C Walsh went with Officer Fish and Officer Johnson to the Cedar Ridge Apartments.

When Officers arrived, they found the original address the pizza was ordered from to be a vacant apartment. The phone number used to order the pizza listed to a pay phone at the apartment complex. Sgt Walsh, Officer Fish, and Officer Johnson began walking through the apartment complex checking for occupied apartments in hopes of locating a witness or the suspect.

Officers heard loud voices and loud music coming from 3355 E Fountain Apartment B. Officers made contact with the occupants of 3355 E Fountain Blvd #B. One of the occupants matched the description of the robbery suspect. A show up with the victim was conducted. The victim of the robbery identified the male located at 3355 E Fountain Blvd #B as the person who robbed him.

The male, 20 year old Isaiah Pickens, was taken into custody for Aggravated Robbery. At the time of this ETACS, the investigation is still ongoing.

More from our Colorado Crimes archive: "Paper Cha$ers Ink: Lee Lacey, ten others accused in identity-theft, counterfeiting ring."

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


All-access pass to the top stories, events and offers around town.

  • Top Stories


All-access pass to top stories, events and offers around town.

Sign Up >

No Thanks!

Remind Me Later >