F*ck the Packers: Remembering classic KBPI Super Bowl prank ad (PHOTOS)

No, the Broncos aren't in the Super Bowl -- but a memory from the time when they were has just surfaced. It's an ad taken out in a Green Bay newspaper to taunt the Packers, who Denver would go on to defeat in the 1998 Super Bowl. When seen in...

By Michael Roberts

February 1, 2011

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[
          {
            "name": "GPT - Billboard - Slot Inline - Content - Labeled - No Desktop",
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No, the Broncos aren't in the Super Bowl -- but a memory from the time when they were has just surfaced. It's an ad taken out in a Green Bay newspaper to taunt the Packers, who Denver would go on to defeat in the 1998 Super Bowl. When seen in its entirety, the copy seemed pretty benign -- but when folded, the phrase "Fuck the Packers" and an extended middle finger magically appeared. Those were the days! Check out the photos below.

Michael Roberts began his career with Westword in 1990 as music editor. In 1999, he took on a new role, full-time media reporter, as author of a column called The Message. In 2008, he became the lead writer for Westword's news blog, The Latest Word, a position he held until January 2023. Michael continues to freelance for Westword, covering everything from business to sports and the media; he also contributes to Jazziz, a national music magazine. He holds a bachelor's degree from what is now Colorado Mesa University and master's degrees from the University of California, Los Angeles, and Northwestern University.

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