F*ck the Packers: Remembering classic KBPI Super Bowl prank ad (PHOTOS)

No, the Broncos aren't in the Super Bowl -- but a memory from the time when they were has just surfaced. It's an ad taken out in a Green Bay newspaper to taunt the Packers, who Denver would go on to defeat in the 1998 Super Bowl. When seen in...

By Michael Roberts

February 1, 2011

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No, the Broncos aren't in the Super Bowl -- but a memory from the time when they were has just surfaced. It's an ad taken out in a Green Bay newspaper to taunt the Packers, who Denver would go on to defeat in the 1998 Super Bowl. When seen in its entirety, the copy seemed pretty benign -- but when folded, the phrase "Fuck the Packers" and an extended middle finger magically appeared. Those were the days! Check out the photos below.

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Michael Roberts began his career with Westword in 1990 as music editor. In 1999, he took on a new role, full-time media reporter, as author of a column called The Message. In 2008, he became the lead writer for Westword's news blog, The Latest Word, a position he held until January 2023. Michael continues to freelance for Westword, covering everything from business to sports and the media; he also contributes to Jazziz, a national music magazine. He holds a bachelor's degree from what is now Colorado Mesa University and master's degrees from the University of California, Los Angeles, and Northwestern University.

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