Here's the philosophy behind it, as stated on the Personas website:
In a world where fortunes are sought through data-mining vast information repositories, the computer is our indispensable but far from infallible assistant. Personas demonstrates the computer's uncanny insights and its inadvertent errors, such as the mischaracterizations caused by the inability to separate data from multiple owners of the same name. It is meant for the viewer to reflect on our current and future world, where digital histories are as important if not more important than oral histories, and computational methods of condensing our digital traces are opaque and socially ignorant.
Check it out for yourself here, or hit the jump to see how the Internet perceives three of Denver's biggest celebrities: Mayor John Hickenlooper, Troubleshooter Tom Martino and new Broncos coach Josh McDaniels.
Click on each image for a larger, more legible version.