IKEA Centennial grand opening videos: “I feel like I’m in a mythical wonderland”

IKEA Centennial, which staged its grand opening this week, has already posed for plenty of photos like these. But for true devotees, a few snapshots isn't enough. They need moving pictures to capture their passion. So here's a series of videos from the big day, including one person who proclaims,...
By Michael RobertsJuly 29, 2011
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IKEA Centennial, which staged its grand opening this week, has already posed for plenty of photos like these. But for true devotees, a few snapshots isn’t enough. They need moving pictures to capture their passion. So here’s a series of videos from the big day, including one person who proclaims, “I feel like I’m in a mythical wonderland” seconds after entering. Is he joking? Or serious as a Swede? Judge for yourself below.

More from our News archive: “IKEA Centennial: Fear and loathing and meatballs at the megastore’s press preview.”

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Michael Roberts began his career with Westword in 1990 as music editor. In 1999, he took on a new role, full-time media reporter, as author of a column called The Message. In 2008, he became the lead writer for Westword‘s news blog, The Latest Word, a position he held until January 2023. Michael continues to freelance for Westword, covering everything from business to sports and the media; he also contributes to Jazziz, a national music magazine. He holds a bachelor’s degree from what is now Colorado Mesa University and master’s degrees from the University of California, Los Angeles, and Northwestern University.

michaelrobertscolo@gmail.com

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