Business

Is Denver’s Famous One River North Building in Foreclosure?

One dishonest influencer started the viral rumor.
One River North at 3930 Blake Street in Denver.

One River North via Facebook

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Reports of One River North’s downfall are greatly exaggerated.

A TikTok suggesting that the famous RiNo apartment complex is in foreclosure went viral over the weekend, garnering over 216,000 views in just two days. The video by Alex Miller shows the local realtor lamenting the loss of “one of Denver’s coolest, most hyped apartment projects” and blaming the situation on the city’s so-called tenant-favoring rental market.

But the video is a total lie, according to the city’s foreclosure case database and the apartment complex itself.

“One River North is not in foreclosure,” says Marvin Roca Jr., spokesperson for One River North. “That video is completely false.”

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Despite spreading the false rumor on multiple social media accounts, Miller is well aware that One River North is not really in foreclosure.

Long before the video went viral on TikTok, Miller posted it to Instagram, where it accumulated over 63,000 views and 750 comments. Many of those comments pointed out Miller’s misinformation.

Replying to the Instagram comments, Miller stated that he made an “honest mistake” by accidentally including three photos of One River North in his video. Miller claimed he was actually referring to the Waterford RiNo apartment building, which was surrendered to its lender in November. Miller said he planned to recreate the video with photos of the correct building.

However, two weeks after Miller was made aware of his mistake on Instagram, he posted the video on TikTok with the same incorrect photos implicating One River North in the foreclosure. Other social media accounts quickly picked up the tall tale, including the Denver FUGLY Facebook account, which (unlike Miller) later deleted its post when it learned that the foreclosure wasn’t true.

So, good news to the people wanting to shell out $3,000 per month for a one-bedroom apartment! The award-winning, possibly-catfishing apartment building is still alive and kicking.

For the rest of us, two important lessons can be learned from this situation. One, don’t believe everything you see on social media. And two, engagement-baiting wannabe influencers are The Worst.

Miller did not immediately respond to a request for comment from Westword.

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