Calhoun: Wake-Up Call

John Hickenlooper's first gubernatorial ad offers more musings on water

John Hickenlooper's first TV ad is out, and it's just as wacky as the ad that really revved up his run for Denver mayor seven years ago, which showed him suiting up for the campaign. This time, the candidate again goes through several wardrobe changes -- all of which wind up all wet, as Hickenlooper heads into the shower to clean off campaign grime.

"No, I'm not standing in a shower with my clothes on because I'm trying to save money on dry cleaning," Hickenlooper said yesterday in an e-mail announcing the ad (and asking for money so that the ad could be shown often). " I just can't stand negative ads. Every time I see one, I feel like I need to take a shower.

"And you see a lot of them."

And you see a lot of Hickenlooper's outfits as he keeps stepping into and out of the shower. But the best gimmick comes at the end, on a nice white bathrobe sporting the Hickenlooper campaign logo.

The bathrobe is not yet available in the store on the campaign website, which already sells shirts, pint glasses, coasters and bumperstickers.

But just wait.

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Patricia Calhoun co-founded Westword in 1977; she’s been the editor ever since. She’s a regular on the weekly CPT12 roundtable Colorado Inside Out, played a real journalist in John Sayles’s Silver City, once interviewed President Bill Clinton while wearing flip-flops, and has been honored with numerous national awards for her columns and feature-writing.
Contact: Patricia Calhoun